It will be interesting to see how Yokomo handle the release of this car given the racing success it is having. It appears to be pitched at entry level, yet it is winning some of the biggest races in the world! It's almost a bit embarrassing for Yokomo that their entry level car is outperforming their high end car.
It's like when Porsche introduced the Cayman, which had the potential to be a far quicker car than the 911. The common belief is that Porsche purposefully made it a slower car so it would not embarrass the 911.
So, Yokomo has a dilemma. Release a US$200 car that outperforms their US$500 high end car, or add some bling to the B-Max, up the price and position it as their new 'high end' car.