I think the one thing that this hobby/sport needs here in the U.S. is exposure on a national scale on something like Speed TV or ESPN.
Think about it... What's the main reason the full scale race drivers can potentially make so much money? Outside sponsorship due to national exposure. In other countries, aren't the top RC racers like super stars? That's because they have national exposure on television. There are thousands of people out there watching NASCAR, SCCA, Le Mans and other forms of auto racing saying, "I wish I could drive a race car..." Hardly any of them know about RC racing. There is just no exposure at all outside of a few publications and the internet here in the states. The only thing you ever see at all is advertisements for the "toy" cars made by tyco, Nikko and Radio Shack. There are many ways the sport could benefit from television coverage. Increased revenue for the manufacturers, larger paychecks for the top drivers and most importantly, growth of the sport. The LHS won't have so much of a struggle to stay in business, tracks will last more than a couple years... When people find out that their dreams of driving a race car can actually happen, if only on a smaller scale and for tens of thousands of dollars less than a real car without the risk of injury or death... This sport would explode.
I say we make an effort as a community to get the ball rolling by posting on the Speed TV forums, http://insider.speedtv.com/viewtopic.php?t=116485
and submitting some feedback about the sport to the producers http://www.speedtv.com/feedback/
Add links to some of the large events and about the products that we use. It'll only take about a minute to send an email and we all post on multiple forums on a daily basis anyway. This could be a very good thing if we all get involved.